Jameson's essay relates his ideas on postmodernism and consumer society. Back in 1982, when this essay was originally part of a talk at the Whitney Museum, postmodernism - he claims - was not even widely accepted, or understood. I shudder to think, postmodernism which now provides us with such fluidity and allows us to resist rigid formulaic confines. But to postmodernism, Jameson attributes two significant features: pastiche and schizophrenia. I'll bypass Jameson's explanation of the breakdown of signifiers in schizophrenia and focus on pastiche.
Now pastiche should not be confused with parody, as parody intends to mock the original and pastiche intends to mimic. Pastiche, we are told, is blank parody. And is utterly destructive. If we follow this logic, artists in a postmodern society are only creating imitations of dead styles. Jameson writes:
"as though, for some reason, we were unable today to focus our own present, as though we have become incapable of achieving aesthetic representations of our own current experience. but if this is so, then it is a terrible indictment of consumer capitalism itself - or at the very least, an alarming and pathological symptom of society that has become incapable of dealing with time and history."
Jameson's theory triggers reflections on photography. The digital camera, we thought, killed film. But film is nostalgic and the desire for 35mm or 120mm is still strong - except now it is only for those who can afford to pay, just as it was during the advent of photography. We see the increased popularity of Lomography, or Lo-fi photography, that often results in eerie and nostalgic photographs (see Liad Cohen photography, below)...

We regard the work of Sally Mann with appreciation and awe. We admire her wet plate collodion process, though done today reflects the aura of the past.
But it does not end with photography, we are reminded of our past through nostalgia film, through artistic recreations, through manipulations in photoshop. Has our past been commodified, a socialization mediated by images of a previous existence as our present existence is meaningless? If this is true, then the Situationists foreshadowed our demise in the 1960's. We exist in a Society of the Spectacle. The Spectacle, that is, reconstructs itself through pastiche and our world/present, as Guy DeBord wrote, can no longer be grasped directly.


